If you want to increase brand awareness, one of the first things you must do is create shareable content. Great content is an essential factor in creating a strong foundation for your website. In fact, it is one of the most impactful factors that can increase online engagement and has even been instrumental in improving relationships with existing clients while gaining the attention and trust of new clients.
When you create content that offers value to your readers, you will gain their trust and provide them with the perception that you are an expert in your particular niche. Content that is written properly will become instantly sharable and spread across social media and search results.
If you are ready to improve the shareability of your content, then using the eight tactics here is a must.
Who’s Your Audience?
Can you even answer this question? If not, this is definitely where you need to start in your quest to create sharable content. You need to know who your audience is and what they want to know in order to create content they will want to read.
One of the best ways to do this is by putting yourself in their shoes. When you have this new perspective, then you should ask yourself if the content that you have published in the past is addressing their concerns. If not, obviously some adjustments need to be made.
If you are not offering concise and clear solutions to their problems, then they have absolutely no reason to share the content to anyone else who may benefit from what you have to say.
Create an Interesting Title
You have one chance to get someone to even take a look at the content you create and that is by creating a title that is captivating and draws them in. You have to make sure it stands out with all the noise that is out there. There are a number of different approaches you can take in terms of creating title but just be sure it screams “HEY- READ ME!” without actually saying those words.
Create the Right Type of Content
If you have content that is too thin and that consists of too much repetition or useless information just to make it seem “better” then you will quickly find that your reader’s interest is not long lasting.
If you want to be certain that this does not occur, then you need to publish the right type of content. This is achieved by creating content with subheadings, bullet lists and articles that offer step by step instructions. These are not only easy to read, they are also extremely valuable.
Always Create Unique Content
This is similar to the previous step and focuses on whether or not the content is right for the person who reads it. However, in addition to being valuable, it also needs to be unique. Each piece of content needs to offer new ideas to readers.
Add Media and Images to Your Content
You need to be sure that you break up your text with visual elements that will make it easier and more appealing to read. Content that includes videos or images is much more likely to be shared than content that does not include this. However, you cannot add just any random image, it needs to be relevant to the content that you have created.
Publish Content to the Right Influencers
While knowing your audience is crucial, it is also important to think about how you can connect with influencers in your community. When you have these people believe in what you have to offer, it will increase the possibility that it will be shared.
Create a Consistent Voice for Your Brand
If you want to have a consistent audience, it is essential that you create a consistent voice. The brand voice of the content needs to be recognizable and distinctive in order to successfully build trust with your audience. When you create a familiar voice across all of the content pieces, it will not take as much effort for your reader to digest it.
Track Your Shareability
If you are going to put this much work and effort into creating killer content that delivers value, you need to track the results. This means that you need to keep up with how many times it is shared and there are a number of tools that can help you do just that.